Consulting Where It Counts: How We Helped Health Prime Grow Organic ARR by 100%

Case Study

With 550 employees and an aggressive growth plan, the private equity-backed SaaS and revenue cycle management company Health Prime needed a partner who could help them scale their sales and marketing strategy quickly and with maximum impact. Phase2 Health gladly stepped up for the challenge.

What we did

  • Transformed the end-to-end sales process
  • Coordinated $30M acquisition of medical billing company Kareo
  • Integrated sales and marketing functions post-acquisition
  • Rebranded and built out a sustainable marketing engine
  • Supported aggressive revenue growth of $10M over 12 months

How we did it

Assuming the dual functions of a CRO and full-scale marketing agency in one, Phase2 Health championed for and built an OKR framework to sustainably support Health Prime’s ongoing and future revenue goals—hiring a small team of sales leaders and charting an end-to-end sales and marketing process.

Tools and strategies included a turn-key Hubspot setup for more visibility and control within the sales process, as well as pre- and post-deal coordination to combine sales and marketing functions of the newly acquired medical billing company, Kareo.

Along the way, we managed a complete rebrand of the Health Prime identity and added a variety of sales enablement tools to the sales toolkit—including a website redesign, branding, messaging, case studies, testimonials, videos, social posting, and blog content.

Results and reactions

Thanks to Phase2’s efforts, Health Prime grew organic ARR by $10M in just 12 months, an increase of 100%. As a member of the deal team to acquire Kareo, we also helped Health Prime successfully complete the $30M acquisition and the post-merger integrations required. Today, Health Prime is a thriving brand with a growing international influence.


The entire Phase2 Health team was an enormous help, from getting our client communications plan in place, building out our brand and refreshing our website. The team is super talented and always a pleasure to work with.” - John McDonough, Chief Operating Officer, Health Prime International

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