Making Space for a New Kind of Startup: Our Work With Vivor
Breaking into a new industry has its share of challenges, especially when that industry is as fast-paced and as rapidly changing as digital health. When the patient assistance platform Vivor—pronounced like “survivor”—sought to break through those challenges and gain new market share, they partnered with Phase2 Health to put them on a path toward greater awareness among healthcare decision makers.
What we did
- Strategized and executed a comprehensive marketing program
- Sourced and placed a new commercial team
- Created and optimized a Hubspot-based sales and marketing ecosystem
- Expanded the sales contact database with additional health system prospects
- Developed an inbound and outbound marketing strategy and toolkit
How we did it
Phase2 Health developed a top-to-bottom sales and marketing program that involved executive placement in tandem with prospect databasing, content development, campaign flighting, and targeted outreach.
After leading the client through an ideal client profile exercise, we developed an expansive targeted marketing list of healthcare systems with pain points that aligned with Vivor’s services. All workflows take place within the Hubspot ecosystem, which we customized and optimized exclusively for Vivor’s sales and marketing footprint.
And, building off a Phase2-led messaging exercise and matrix, we created an evergreen pipeline of sales enablement and lead gen materials—from a 10-page white paper to sponsored and owned content for social media, email marketing, and Vivor’s blog. Ongoing outreach to media outlets and trade events continue to help share this emerging startup’s important message with healthcare leaders.
Results and reactions
383% increase in social engagement
520% increase in lead gen
Built blog from scratch and grew blog views by 1296%
Increased landing page views by 1358%
Increased website traffic from social by 475 %