About Us

About Us

About Phase2 Health

We founded Phase2 on the premise that many promising technology companies fail prematurely due to the complexity and cycle time inherent in healthcare enterprise sales.

Healthcare has some of the most passionate and capable entrepreneurs in the world who are determined to change healthcare for the better. Phase2 was founded to give those entrepreneurs support where it matters most, acquiring customers and generating revenue.

We help health technology companies lay a critical commercial foundation of product-market fit, pipeline, and process and help them attract and on-board top commercial leadership.

Our Team

Meet the Team

Dan Baker

Managing Partner

Dan has spent 17 years on the front lines of the digitization of healthcare. From being the top Enterprise Sales Executive for 7 years to leading teams as the Senior Vice President of Sales, Dan has delivered 40x bookings, assisted in fundraising $70M, and built relationships with the world’s leading health systems.

Dan now serves as a mentor and advisor to early stage founders to help find product-market fit, build their sales teams, and establish a solid foundation to scale the company.

Mark Kaiser


In 12+ years in healthcare sales, Mark has earned a reputation as a builder and coach, which he developed and honed during four million-dollar sales territory turnarounds in his medical device career. Upon recognizing the wave of digital transformation taking place in healthcare, Mark shifted focus towards the ground floor of health technology innovation. He joined MATTER as head of business development where he worked alongside alongside hundreds of healthcare entrepreneurs every day.

Mark co-founded Phase2 Health after realizing that healthcare entrepreneurs and their companies had a deep need of seasoned sales experience but were challenged in finding and retaining individuals with the right experience and skills set to build a solid commercial foundation.

Jon Isaacs


Jon is a builder and a fixer. He brings lessons from a 25-year career across sales, finance, and operations to deliver performance and ignite growth, helping companies build their sales strategies and avoid costly mistakes.

Some of Jon’s roles include Chief Executive Officer (Cantata Health), Chief Revenue Officer (Source Medical), and General Manager (NextGen Healthcare). He also worked at Dell Technologies and held pivotal roles at two separate start-up divisions that together grew more than $600 million in revenue.

Greg Janes


Greg is a growth marketer for both VC and PE backed companies. Over his 12 year career he has led three startups to acquisition. Greg is not only a SaaS marketer but is a founder himself of startups in various industries. His passion is focused on defining and tracking the marketing and sales funnel, designing the customer experience journey, and developing marketing automation. In his personal life, Greg is an avid traveler, endurance athlete, and sailor.

Our Model

Our Model: The 4P Pyramid

We’ve worked with hundreds of companies, seen successes and failures, and distilled best practices to give healthcare entrepreneurs the best chance of commercial success.

We call it the 4P Pyramid.

What We Do

What We Do

We help health technology companies lay a critical commercial foundation of product-market fit, pipeline, and process and help them attract and on-board top leadership.

Phase2 Health works with investors, founders, and business management to accelerate sales and ignite growth. Our experience in healthcare technology will help you reduce executional risk and ensure you reach prospects with a powerful message that helps you close the deal.

We focus in these areas to help you deliver results: